Both Burberry and Bottega Veneta are undergoing intense change. I am interested to see what happens — especially because both have been resting on their laurels to their detriment.
Where will BV go after this ‘paying tribute’ to the past period passes? The enormous woven pattern is unappealing and too unimpressive to me, but some of the other bags have promise. The designer, Daniel Lee, needs to be let loose to truly work without the shackles of the house’s past–here the past will not aid him but burden him.
The pouch was a surprise success, partially due to paid promotion one assumes as it was seen everywhere online, but it did have an organic appeal. Other BV designs will need to capture that same attention in the future. Promotion can only go so far, new and interesting collections of bags are essential.
Burberry appears to be doing well with its new logo monogram pattern, as well as with their large ‘all caps’ logo, but it remains to be seen whether this fad fades or continues beyond its immediate success in China.
Handbag Hype 